Before you start a pay-per-click marketing campaign with the help of a PPC agency in Toronto, you should learn the basics of this method. There are three common mistakes to avoid when setting up a pay-per-click campaign. Learn the benefits of this type of advertising for small businesses and how to set an initial budget for the campaign. Besides learning the basics of pay-per-click advertising, you should also know the different types of keywords and ad elements available.

Pay-per-click marketing:

Learning the basics of pay-per-click marketing is crucial to the success of your campaign. You only pay for a click in this form of advertising instead of a full advertising campaign. An auction process determines the cost of each click. As with other types of online advertising, you must determine which keywords to target and use. Several factors to consider, such as the number of potential visitors, the cost per click, and your overall advertising budget.

Benefits of pay-per-click advertising for small businesses:

Unlike traditional advertising, pay-per-click advertising offers small businesses a higher return on investment (ROI). This is due to its precise reporting tools and measurable results, which allow advertisers to assess their results before increasing their budget. Because the advertising cost is determined by the number of clicks, only relevant impressions and clicks are accounted for; this method also allows advertisers to track ROI easily.

Setting an initial budget for a pay-per-click campaign:

When setting an initial budget for a pay-per-click campaign, keep in mind that it may not produce any benefits immediately. Therefore, it is crucial to set an initial budget that allows you to test your ads and adjust the spending depending on your objectives. A small budget will not give you enough time to test your campaigns and adjust. Moreover, a large budget will also allow you to test different ads and optimize them.

Key metrics to track in a pay-per-click campaign:

Getting the most out of your pay-per-click campaign requires a solid understanding of the key metrics you need to monitor. There are many types of PPC metrics, but knowing which ones to track is vital to the success of your campaign. These metrics can vary widely depending on the content you’re promoting, so it’s important to know what you should focus on in your campaign.